Chatbot Applications and Their Benefits for Today's Job Businesses
In this increasingly advanced digital era, technology continues to develop rapidly and has many positive impacts on various aspects of life, including the business world. One increasingly popular innovation is the use of chatbot applications. Chatbot applications have been used in various industries and have significant benefits in improving business efficiency and customer experience. In this article, we will discuss an introduction to chatbot applications and their benefits in today's work business.
What is a Chatbot Application?
Quoting from the IBM website, a chatbot is a computer program that uses artificial intelligence (AI) and natural language processing (NLP) to understand customer questions and automate responses, simulating human conversation. Simply put, a chatbot is a conversational application that allows us to interact with computers like communicating with humans.
Chatbots can operate through instant messaging platforms, websites, mobile applications, or business software. They can answer questions, provide information, execute tasks, and provide an interactive user experience. Chatbots can be tweaked and customized for various business needs and can be programmed to recognize specific patterns and contexts.
Benefits of Chatbot Applications for Job Business
- Cost efficiency
We can reduce the hiring of new employees to handle customer needs. Instead, existing HR can be focused on solving complex problems and formulating strategies to improve the business. - Saving time
Chatbots are able to tackle repetitive daily tasks and do so at a higher speed compared to humans. - Available 24/7
Chatbots can serve customers 24 hours a day. This can result in higher customer satisfaction, so that they are happy to recommend our products or services to people in their environment. - Reduce customer waiting time
Each chatbot has the ability to interact with many customers simultaneously, this can reduce waiting time in queues. This way, people can get real-time responses to their questions when communicating with the chatbot. - Automate customer service tasks
We can offload simple customer service tasks to chatbots. Chatbots can be used for activities such as comparing two products or services that we offer, providing alternative suggestions to customers, or assisting with the return process. - FAQ (answers commonly asked questions)
By freeing our teams from the task of answering frequently asked questions, chatbots allow teams to focus on more complex tasks. FAQ chatbots can increase office productivity, reduce labor costs, and ultimately increase sales. - Multi-language support
If a chatbot is programmed to support multiple languages, then the chatbot is able to communicate with our audience in their native language. This will help increase our customer base and make it easier for people to interact with the company.
Examples of Chatbot Applications in Companies
Chatbots can be used for various business needs such as: sales automation, customer service & support, collecting data & feedback, and many other chatbot applications. Generally chatbots are used to help with customer service tasks such as: answering general questions, product information, discount promos, online bookings, and even payments.
Mitsubishi MIRA Chatbot
One example of implementing chatbots in companies is MIRA Chatbot from Mitsubishi. Radya Digital had the opportunity to create an AI-based chatbot application for Mitsubishi Motors Indonesia. MIRA helps customers view products, book services and test drives. This chatbot can be accessed on various platforms like: Whatsapp, mobile apps and Websites. Some of the features of MIRA include: product information, purchase consultations, test drives, registering complaints, and scheduling service bookings online.
Conclusion
Chatbot is a conversational application that allows us to interact with computers like communicating with humans. Like applications in general, chatbots can operate via instant messaging platforms such as WhatsApp, websites, mobile applications, or business software. There are several benefits of using chatbot applications, especially for business and work, such as: cost efficiency, saving time, available 24 hours a day, reducing customer waiting time, automating customer service tasks, helping answer general questions, and being able to answer questions in various languages.
Generally chatbots are used to help with customer service tasks such as: answering general questions, product information, discount promos, online bookings, and even payments. Interested in using chatbots for your business and work? For further consultation on creating a chatbot application, you can contact the Radya Digital team at this link.
Source:
Everything You Need to Know About Chatbots for Business (blog.hootsuite.com)
What Is A Chatbot? Everything You Need To Know (forbes.com)